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Inspired by Kodak cameras' industrial craftsmanship, this proposal envisions a flagship store embodying Kodak's legacy. Upon entry, visitors step into a deconstructed camera, magnifying lens, film, gears, and metal components to human scale. The immersive experience highlights Kodak's intricate details. The design harmoniously integrates with existing architecture, preserving historical elements for a modern retail environment.

Details       

Retail, Graphic, Exhibition Design


Date

Fall 2023

Site             

434 Broadway, New York, NY, 10013




Camera Inspiration
Kodak storefront evolution over time
Competitors Research



Kodak Products Research


Deconstructing a camera to reveal the several pieces that make up a camera




Brainstorming components of the store


Shelves to compliment the existing architecture in place A human scale camera which people can look through and interact with An archive of historical and new photographs taken on Kodak cameras

Sketch model to map out spatial arrangement



Researching the current store, the Champion Flagship Store


Window display designs





Timeline sketch models



Timeline



For work related inquiries, please contact me via aarora@risd.edu.

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® 2024 Aanya Arora. All Rights Reserved.