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KODAK FLAGSHIP STORE

Inspired by Kodak cameras' industrial craftsmanship, this proposal envisions a flagship store embodying Kodak's legacy. Upon entry, visitors step into a deconstructed camera, magnifying lens, film, gears, and metal components to human scale. The immersive experience highlights Kodak's intricate details. The design harmoniously integrates with existing architecture, preserving historical elements for a modern retail environment.

Details

Retail, Graphic, Exhibition Design

Date

Fall 2023

Site

434 Broadway, New York, NY, 10013

Camera Inspiration

Kodak storefront evolution over time

Competitors Research

Kodak Products Research

Deconstructing a camera to reveal the several pieces that make up a camera

Brainstorming components of the store

Shelves to compliment the existing architecture in place

A human scale camera which people can look through and interact with

An archive of historical and new photographs taken on Kodak cameras

Sketch model to map out spatial arrangement

Researching the current store, the Champion Flagship Store

Window display designs

Timeline sketch models

Timeline

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