Inspired by Kodak cameras' industrial craftsmanship, this proposal envisions a flagship store embodying Kodak's legacy. Upon entry, visitors step into a deconstructed camera, magnifying lens, film, gears, and metal components to human scale. The immersive experience highlights Kodak's intricate details. The design harmoniously integrates with existing architecture, preserving historical elements for a modern retail environment.
Details
Date
Fall 2023
Site
Retail, Graphic, Exhibition Design
Date
Fall 2023
Site
434 Broadway, New York, NY, 10013
Kodak storefront evolution over time
Kodak Products Research
Deconstructing a camera to reveal the several pieces that make up a camera
Brainstorming components of the store
Researching the current store, the Champion Flagship Store
Window display designs
Timeline sketch models
Timeline